Marketing Kollektiv
Marketing Kollektiv is a German digital agency that simplifies website development for clients ranging from small businesses to international enterprises. But when building multilingual websites for these clients, traditional translation plugins required complex configurations that made the team reluctant to take on international projects. They needed a translation solution as simple and reliable as their own service.
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Marketing Kollektiv is a digital agency based in Northern Germany, focusing on data-driven websites, modern design, and scalable architecture combined with strong technical expertise. Their clients range from small and medium-sized companies to international businesses, with strategic consulting, UX design, and technical development united within one team.
As client demand for multilingual websites grew, Marketing Kollektiv needed a translation solution that worked seamlessly with Greyd.Suite, the WordPress Full Site Editing framework they use to build scalable, design-consistent websites. Finding a multilingual tool that complemented this setup without adding complexity had been a persistent challenge.
Making Multilingual Websites Simple and Scalable
Operating with complex multilingual plugins that required extensive effort and maintenance, the team hesitated to take on these valuable international projects. Shortly after setup, they often couldn't even remember what had been configured. Ongoing management became their biggest challenge, as multilingual capabilities were becoming essential for their clients' cross-border success.
"In the past, multilingual websites always required a lot of effort, and shortly after setup we often couldn't even remember what exactly had been configured – especially with the old plugin we used. Before Weglot, we were sometimes reluctant to take on multilingual projects."
This complexity made international website projects less appealing, even as more and more clients needed to reach audiences across borders. So, Marketing Kollektiv needed to address several crucial elements:
- Strategic language selection for target markets
- SEO optimization tailored to each country
- The ability to edit and refine translations easily
- Country-specific content management
The team also collaborated with specialized partners in international SEO to ensure that design, technology, and visibility worked smoothly together in cross-border projects. This was a vital part of going multilingual, as naturally lengthier languages took up more space, and therefore required design changes.
They needed a solution that matched Marketing Kollektiv's philosophy of simplicity and reliability – one that could work smoothly with their existing tech stack. A solution that could handle all these requirements, maintain a unified visual experience across languages, and eliminate the constant troubleshooting of previous tools.
Finding a Solution That Made Going Multilingual Effortless
The transformation came when Marketing Kollektiv discovered Weglot. The platform aligned perfectly with their own mission of simplifying web development, and worked effortlessly with Greyd's capabilities.
“Weglot has really simplified and improved the process for us. Now, the setup is quick and simple – and it just works. It has become something we actually enjoy.”
The difference is immediately apparent during client onboarding. Often, Marketing Kollektiv identifies the need for multilingual capabilities during kickoff workshops, or clients arrive already planning for multiple languages. Once the team explains how straightforward Weglot makes the process, clients get excited – especially those who have previously struggled with more complex setups.
By combining Weglot with Greyd's powerful Conditional Content capabilities, Marketing Kollektiv can offer clients:
- Quick implementation: Fast setup without extensive technical configuration
- Design consistency: Full flexibility with dynamic content and reusable templates
- Easy editing: Simple translation refinement and management
- Country-specific content: Greyd's Conditional Content allows them to display tailored information for different markets – like showing region-specific contact details, pricing, or product availability – while Weglot handles the translation layer
- Reliable performance: A solution that simply works without constant troubleshooting
From Reluctant to Enthusiastic About Multilingual Projects
The impact on Marketing Kollektiv's workflow has been transformative.
The agency now actively takes on multilingual projects they would have previously avoided, confident in their ability to deliver quality results efficiently. The setup process, now simplified, means they spend less time configuring the technical side and more time doing what they enjoy: strategic consulting and design excellence.
Their clients who have used Weglot to translate their site from German into English and/or Dutch and Grey’d capabilities include:
The streamlined process has also improved client satisfaction. When clients see how easily they can manage translations and make updates, they gain confidence in their international expansion plans.
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