International Growth Calculator

How can I grow my website’s international organic traffic?

How can I grow my website’s international organic traffic?

Growing your international organic traffic starts with a translated website; after all, you can’t attract international visitors if your site isn’t available in the language choice of your potential customers.

Website translation will instantly elevate your website’s visibility. By providing content in your new customer’s preferred language, you’ve already contributed to building trust with your potential target audience.

However, this is just one of many ranking factors to take into account.
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International keyword research

As with any SEO strategy, the same rules apply to your international one. Forming part of your international content marketing strategy means conducting keyword research and reviewing the SERPs and search intent to identify potential opportunities to tailor your translated content.

The goal is to improve your SEO efforts with relevant keywords for your target audience by examining search volume, keyword difficulty, and, as mentioned above, search intent.

Here, you can use a keyword tool such as Ahrefs or Semrush. Remember, directly translating a keyword from your original language into the targeted one may not yield the same search volume or search intent, so it’s worth using the tools mentioned to dig in further to determine the specific target keywords.
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Technical SEO

Translated meta descriptions, hreflang tags, and a dedicated language URL structure (subdirectories vs subdomains) are three components that ensure you go beyond just website translation when it comes to increasing your visibility on international search engines.

Check out our complete international SEO checklist for a detailed look at how to improve your international content marketing strategy.
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What are the benefits of an international SEO strategy?

For any business with a solid SEO strategy in place, “translating” this for the global stage not only increases your website traffic but ultimately adds to the overall conversion rate of your international site.

More tailored, high-quality content, combined with well-thought-out keyword research targeted to the intent of your new market, will ultimately improve your search performance and, in turn, your click-through rate across international search engines.
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Determine your next market growth opportunity

Thanks to the international growth calculator, you can unlock insights into where your next big organic traffic win could be.

Entering new markets can be challenging, but with the right knowledge of where there’s already significant search volume for your products or services, you can make an informed decision.

We’re actively developing the international growth calculator to provide you with further insights to boost your rankings in international markets.