ON24

ON24, a San Francisco-based leader in webinars, virtual events, and content experiences, helps businesses modernize their marketing with AI and drive revenue efficiently. Through its leading intelligent engagement platform, ON24 has supported clients like Microsoft, Salesforce, and Adobe in accelerating their business results in today’s digital-first world.

Growth is the name of the game for ON24, and as a global enterprise, expanding reach in key markets was a natural next step. As interest grew among Japanese customers, ON24 saw an opportunity to deepen their impact by offering a fully translated website experience.

They needed a solution that was fast, reliable, and easy to manage – not one that would take months to develop and deploy. That’s when ON24 discovered Weglot, which checked every box: automatic content detection, instant translation, and a user-friendly setup.

Finding the right website translation tool

“Weglot enabled us to expand our website into five languages quickly. We’ve already seen significant improvements in engagement from our international audiences, who are more eager than ever to interact  with our content.”

ON24 began by exploring other translation tools to jumpstart the process. The team trialed another translation plugin, which required extensive manual input, slowing down their process.

Then, they tried manually translating their site into one language, but this method was even more time-consuming. They had to constantly copy-paste content, check pages for untranslated text, and manually update every change on the live site whenever the original content was modified.

As a small marketing team, they quickly realized they needed a comprehensive, user-friendly solution to keep up with their content demands without the logistical challenges.

A simple website translation solution with global impact

This led them to Weglot, which automatically detected, translated, and displayed their content for them—allowing the team to focus on growth rather than translation logistics.

In fact, the proposed timeline was much faster than expected. So ON24 expanded its website to include French, German, and Spanish, strengthening its position as a global enterprise.

Frictionless translations and easy translation management

“Weglot has been a tremendous time saver for our marketing team. Its initial layer of machine translation provides a strong foundation, streamlining our workflow and eliminating the need for constant reviews. ”

For ON24, simple translation management was a top priority. Weglot was equipped to help the ON24 team translate their website into 4 additional languages without the repetitive, time-consuming task of manually updating the translations each time they made changes to the original English version.

Thanks to Weglot’s automatic workflow, every change to the original site—including adding new content—was instantly translated and made live, too. This feature saved hundreds of hours for a team with limited manpower.

For instance, the Visual Editor made it easy to access translations they wanted to edit quickly, eliminating the need to navigate through different interfaces or cluttered menus. By selectively excluding certain URLs like old blog posts,  ON24 ensured that only the most relevant translated pages were displayed, tailored to its global audience’s needs.

Weglot’s automatic implementation of multilingual SEO best practices – such as metadata translation and hreflang tags – boosted visibility across international search engines. Weglot enabled ON24 to maintain a single, cohesive website across five languages, eliminating the need for multiple sites and constant manual updates.

Big international traffic wins

Since translating its site with Weglot, ON24 saw impressive growth in global engagement across all languages—a true testament to the power of multilingual content as a growth driver:

• User Growth:
  • Japanese users: +85.8%
  • German users: +33.1%
  • Spanish users: +39.7%
  • French users: +3.2%
• Form Fill Rate Increases:
  • German users: +91.7%
  • Spanish users: +38.5%
  • French users: +31.3%
• Conversion Rate Increase:
  • French users +27.3%
  • German users +44.1%
• Engagement Rate Increase:
  • Spanish users +22.5%
  • French users +22.3%
  • German users +6.9%
  • Japanese users +51.5%