

Those looking to expand overseas have no time to waste. Agility is key to succeeding in international markets, and delaying product launches and website updates can see your brand lose out on sales and engagement. Automating translations is a key tactic in the bid to remain competitive, bringing with it the following advantages:
So how to automatically translate in WordPress? By using a dedicated translation plugin, of course!
Weglot 2.0 builds on the Weglot you know, bringing AI translations built around your brand, a redesigned translation experience, and built-in multilingual visibility. It translates 100% of your website, including posts, pages, and WooCommerce content, so you can publish in new languages with confidence.
This article will walk you through the process of setting up Weglot to configuring your language preferences – follow our guide and you too can accelerate your expansion efforts!
Weglot is the translation plugin for WordPress that creates AI translations of your entire site, from posts and pages to menus and plugin content. To get started, first register for a Weglot account and install the Weglot plugin from the WordPress.org repository.
Once installed, navigate to the new Weglot section in your WordPress dashboard. Here you will need to:

After making these selections, click Save Changes. Weglot then translates 100% of your site’s content with AI, including posts, pages, and even content from themes and plugins. Your multilingual website is up and running within minutes, and every translation is ready for you to review.
To check your translations, you can use the front-end language switcher in the bottom-right corner of your site:

Behind the scenes, Weglot’s AI Translation Model combines leading AI models with your Brand Profile, Translation Guidelines, and website context, so terminology and tone stay consistent across every language. Be aware that the first time a user visits a translated page, there may be a slight delay as Weglot processes the translation. However, subsequent visits will load instantly as the translations are cached.
Additionally, Weglot has multilingual visibility built in: it automatically creates language-specific URLs, adds hreflang tags, and translates your metadata, so search engines and AI-powered discovery experiences can find and index your translated pages from day one.
Even with AI translations you can trust from the very start, you may want to adjust specific wording for accuracy and style. Once your site is translated, Weglot gives you several ways to review and refine translations:

Additionally, Weglot features a Visual Editor that allows you to see live previews of your site while editing translations. By hovering over any text on your website, you can click an icon to make changes directly in context. This flexibility ensures that your translations are not only accurate but also connect well with your audience.
To edit a translation, you can hover over any text on the live preview of your site and click the pencil icon:

The translation opens in the side panel, where you can edit it directly:

Another useful feature is Translation Guidelines, which let you set rules for specific terms, ensuring consistency across all translations. For example, if a particular term should always be translated in a certain way (or not translated at all), you can define it in your Guidelines.
To enhance user experience on your multilingual site, Weglot provides an intuitive front-end language switcher. This feature allows visitors to select their preferred language easily and is crucial for engaging a diverse audience.

You can customize the appearance and placement of this language switcher according to your site's design preferences. Options include:
By enabling this functionality, you empower users to navigate your content in their chosen language effortlessly.
Such AI translation capabilities not only make it easy for users to find content in their preferred language but also contribute significantly to increasing customer satisfaction and potential sales. With Weglot's straightforward setup and robust features, you can open your website up to a global audience, minus any technical know-how.
If you’re looking to expand your reach and engage a global audience, high-quality AI translations are a must-have.
As we’ve seen, the Weglot plugin translates 100% of your WordPress site’s content with AI, including content from your themes and plugins. The Visual Editor lets you refine translations directly on your pages, so every wording fits your design and your audience, and the language switcher gives visitors full control over which site version they see.
To explore the benefits of AI translation for your WordPress site, sign up today for a 14-day free trial of Weglot and take the first step toward going global!

Translate your website first. AI search engines prioritize sources that match the query's language, and our analysis of 1.3 million citations found that translated websites gain 327% more visibility in AI Overviews than single-language sites.
Then make each language version easy to retrieve and cite: give it a dedicated URL, hreflang tags, and translated metadata, and keep translations in sync as your content evolves. Weglot handles that technical layer automatically, so your visibility grows with every language you add.
For the full 5-step process, read our multilingual GEO guide.