Author

Elizabeth Pokorny

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Elizabeth Pokorny

Head of Content

About the author

Supervises brand and content at Weglot, an AI website translation tool. Has over 13 years of experience in SEO and content marketing from working in agencies and SaaS businesses in Europe. Also known for her signature avocado toasts.

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Articles by the author

International marketing

How Marketers Build Multilingual Content Strategies That Scale Globally

Learn how to build a multilingual content strategy that ranks. Covers language selection, hreflang setup, AI vs human translation, and budget planning.

Elizabeth Pokorny

Website translation

When and How to Use Hreflang X-Default on Multilingual Pages

Learn when hreflang x-default matters (hint: many sites don't need it) and how to implement it correctly. Clear decision framework + working code examples.

Elizabeth Pokorny

Website translation

Using the Google Translate Widget for Your Website

We look at the limitations of the Google Translate widget, and a more accurate alternative that allows you to control your translation quality.

Elizabeth Pokorny

International marketing

How to See Google Search Results for Different Countries (Step-By-Step)

Learn 5 methods of checking the Google search results for different locations, step-by-step instructions for carrying them out, and their pros and cons.

Elizabeth Pokorny

November 16, 2022

Website translation

How To Add A WooCommerce Language Switcher (A Multilingual Store in 3 Steps)

How to add a simple and customizable Woocommerce language switcher to your website.

Elizabeth Pokorny

October 17, 2022

Website translation

How to Set up a Localization Workflow

We share a step-by-step localization workflow and key features that localization tools should contain, to facilitate effective website localization.

Elizabeth Pokorny

International ecommerce

How to Set Up Your Multilingual Ecommerce Website (in 5 Steps)

Discover how to make a multilingual ecommerce store and how it can help you reach a broader audience

Elizabeth Pokorny

October 10, 2022

International marketing

‍Local SEO vs Global SEO: Key Differences and Best Practices

Struggling to balance local and global SEO? Discover key differences, best practices, and strategies to drive traffic and boost your search rankings.

Elizabeth Pokorny

October 16, 2024