Author

Elizabeth Pokorny

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Elizabeth Pokorny

Head of Content

About the author

Supervises brand and content at Weglot, and co-hosts at Next Market Live – The Podcast, an AI website translation tool. Has over 13 years of experience in SEO and content marketing from working in agencies and SaaS businesses in Europe. Also known for her signature avocado toasts.

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Articles by the author

Website translation

How to Get Brand-Accurate Translations Without Native Speakers

Brand-accurate translations don't need native speakers in every market. This post shows how to set your brand voice across languages using Weglot's suite of tools!

Elizabeth Pokorny

International marketing

The Rise of Borderless SaaS: Why Going International No Longer Takes a Global Team

SaaS companies have a structural edge when going international. Learn how lean teams can localize fast, starting with their websites, and why now is the time.

Elizabeth Pokorny

Website translation

WPML SEO: The Limitations Nobody Tells You About

Struggling with WPML SEO? Discover the common challenges – from manual setup to plugin conflicts – and how to simplify multilingual SEO for better global visibility.

Elizabeth Pokorny

International expansion

How AI Is Lowering the Barrier to International Expansion

Discover how AI has lowered the barriers to international expansion and learn how to use AI tools to translate, test, and scale into new markets.

Elizabeth Pokorny

Website translation

Implementing DeepL Website Translation: 3 Ways to Go Multilingual

Learn 3 ways to implement DeepL website translation: use the online translator, DeepL API, or a partner solution to build a multilingual website that ranks.

Elizabeth Pokorny

Website translation

Lokalise vs. The Rest: Unmasking the Best Alternatives

Explore Lokalise alternatives for website translation. Compare Crowdin, Weglot, Phrase, and Smartling for ease of use, pricing, and localization features.

Elizabeth Pokorny

Website translation

Automatic Website Translation Explained for Site Owners

Learn how automatic website translation works for browsers and site owners, plus how the right method affects your international search visibility.

Elizabeth Pokorny

International ecommerce

The Complete Ecommerce Localization Checklist To Drive Global Sales

Boost global sales with our ecommerce localization checklist. Prioritize markets, optimize checkout and SEO, and scale fast with AI-powered translations.

Elizabeth Pokorny

December 22, 2025