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Authors

Elizabeth Pokorny

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Elizabeth Pokorny

Head of Content

About the author

Supervises content at Weglot. Has over 10 years of experience in SEO and content marketing from working in agencies and SaaS businesses in Europe. Also known for her signature avocado toasts.

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Articles by the author

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International ecommerce

Shopify Translate & Adapt: Addressing Key Limitations

Struggling with Shopify Translate & Adapt? Discover tactics to conquer limitations, enhance multilingual SEO, and supercharge your international sales.
Elizabeth Pokorny
November 28, 2024
International marketing

How to build a localization team: Essential roles and requirements

Who do you need on your localization team and what roles are there to help with your localization project.
Elizabeth Pokorny
November 28, 2024
Website translation

The Top 7 Localization Tools to Enter New Markets in 2024

Learn what localization is, how it benefits your business, and the various localization tools for localizing website content with speed, accuracy, and scale.
Elizabeth Pokorny
November 28, 2024
International marketing

Localized Marketing: Definition and How to Build an Effective Strategy (Complete 2023 Guide)

Learn what localized marketing is, its benefits, and how you can implement a localized marketing strategy as your business enters new markets.
Elizabeth Pokorny
November 28, 2024
International marketing

Localization Done Right: 5 Impressive Examples

Discover the key to successful localization with these 5 inspiring examples. Boost brand awareness, connect with global audiences, and maximize profits today!
Elizabeth Pokorny
November 28, 2024
International marketing

Building Your Content Localization Strategy: Best Practices and Why It’s Key to Your Website’s Success

Learn how to adjust your overall global marketing strategy to build a global audience, including localizing your site's content to resonate with any location.
Elizabeth Pokorny
November 28, 2024
International marketing

International SEO Keyword Research: The Definitive Guide

Learn the importance of international SEO keyword research for reaching a global audience and the four stages for conducting it effectively.
Elizabeth Pokorny
November 27, 2024
Website translation

Mastering Slug Translation for Multilingual Websites

How do you translate URLs for your multilingual website? This guide takes you through it step-by-step, with URL translation tips and best practices.
Elizabeth Pokorny
November 27, 2024
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