International marketing

We break down what GEO is with a multilingual lens applied and how to actually get cited by LLMs in different languages.

Learn how lean marketing teams can launch multilingual websites and manage content using AI translation – no hiring, no outsourcing.

Website globalization spans three disciplines most teams collapse into one. Learn the phased approach that prevents wasted spend and invisible pages.

Learn how to implement Rails I18n with localized routes, domain-based locales, and JavaScript translation access. Practical patterns for multilingual Rails apps.

SaaS companies have a structural edge when going international. Learn how lean teams can localize fast, starting with their websites, and why now is the time.

Want your content to show up in AI search? Learn how multilingual GEO increases citations, expands reach, and improves visibility across languages.

Compare Contentful’s four localization strategies with clear recommendations, and a translation tool survey including Lokalise, Crowdin, Phrase, and Weglot.

Does Gemini cite YouTube more because it's Google's? We analyzed 180 queries across Gemini, Claude, and ChatGPT to find out how each model cites YouTube – and how language changes everything.

Building an in-house marketing team after a funding round takes time you might not have. This post covers the B2B SaaS growth partners that move the needle fast!