International marketing

10 WordPress Agencies Doing Things Right on Their Multilingual Projects

10 WordPress Agencies Doing Things Right on Their Multilingual Projects
Thibaud Guerin
Written by
Thibaud Guerin
Thibaud Guerin
Written by
Thibaud Guerin
Reviewed
Thibaud Guerin
Reviewed by
Updated on
November 2, 2023

When it comes to creating or redesigning a website, most companies hire an agency or freelancer who specializes in web development.

From the outset, these customers expect specific guidance on the various needs mentioned in their brief. This expertise may differ from one agency or freelancer to another, and it’s this that can give them a competitive advantage. 

There’s a wide range of expertise within web agencies and freelancers, ranging from development and design to ecommerce, SEO, responsiveness, migration, security, and translation...and it's this last area that we're going to focus on in this article. 

Web agencies and freelancers are increasingly offering services related to creating multilingual websites for their clients. When you take a look at their websites or portfolios, you'll often see mentions of "multilingual website development", "website translation or localization", "internationalization strategy", and "multilingual SEO".

Weglot works with a variety of web agencies and freelance developers who are doing good things in the field of managing multilingual projects. And in this article, we're going to focus on 10 WordPress agencies that have mastered the subject of multilingual sites to give you inspiration for your next project. 

L’Agence Cocoa 

We begin this list with this communications agency based in Lille, France. In addition to its design expertise, the Agence Cocoa team is also capable of powering high-performance multilingual sites, whether they're WordPress storefronts or ecommerce sites. 

In particular, they worked on the Hello Lille website, an agency focusing on increasing business tourism (amongst other things) for the Greater Lille area. As an agency that values collaboration, they invited the Hello Lille team to work hand in hand on their own project. 

One of the agency's flagship projects was for Reservoir Watch, a luxury watch brand. On the edge of a showcase website and an ecommerce site, the web agency supported the brand in its international development, in very specific markets such as Japan, which don't have the same alphabet and therefore require more meticulous content management. You can check out more about this subject in a webinar co-hosted by Weglot and Reservoir Watch.

Multilingual Agency Expertise Done Right:

  • Collaborative translation workflow with the customer 
  • Images localized according to user language

Atom Agency

Let's move on to Sweden and meet Atom Agency. Although 90% of Swedish people are fluent in English, the population is still attached to the country's language, and so Atom Agency offers their customers the possibility of offering their WordPress sites in both Swedish and English, and in some cases in Danish, an important economic partner for many Swedish companies. 

The web agency in question here offers this translation service as part of a long-term website support and maintenance package. This makes them a true partner for growth. Their projects include Bintel, Tyringe, and the Falsterbo Photo Art Museum.

Multilingual Agency Expertise Done Right:

  • Long-term support for the content and maintenance of the client's multilingual site 
  • Glossary rules set up to reflect client’s brand identity and capitalize on keywords

hlprr

Some agencies are now accustomed to using Weglot to translate their WordPress site projects and are therefore able to power ongoing multilingual sites for their customers. This is the case of hlprr, which supports over 20 customers and their multilingual website projects. 

This German WordPress agency manages all its projects on a single Weglot account, giving them easy access to all the multilingual sites they manage, and even inviting customers such as Jaera, GVB, or Tr3zor to participate in their own translation interfaces thanks to the team member feature.

Multilingual Agency Expertise Done Right:

  • A common interface for quick and easy support of their various customers 
  • Collaborative translation workflow with the customer 

Modern Tribe

On the other hand, some WordPress agencies focus on a smaller number of projects, for which they will be able to provide support on the subject of translation by proposing a large number of languages, a more advanced localization strategy, or even advanced multilingual SEO. 

In the case of Modern Tribe, an influential American WordPress agency, they worked with Microsoft on a WordPress site offering 19 different languages! But don't worry, with a dropdown language switcher conveniently located on the site, it's very easy to switch from one language to another.

Multilingual Agency Expertise Done Right:

  • Translation of their client's website into many languages, including language variants such as Chinese or French
  • Language switcher button placed for easy access to the various languages on offer

Studio Meta

Beyond the technical aspects of a multilingual website creation project, a web agency must also offer an intuitive multilingual experience in line with the customer's brand image. French agency Studio Meta does just that, notably on the project they carried out for Parcel Tiny House

The language selection button is strategically placed in the burger menu to preserve the clean design of the rest of the site and make it easily accessible even on mobile. Smart! 

In contrast, they chose to make the language switcher highly visible on Quantum Surgical's WordPress site and also on My Lubie's Shopify site. Indeed, Studio Meta is a cross-technology agency.

Multilingual Agency Expertise Done Right:

  • Language switcher button placed for easy access to the various languages on offer
  • Set advanced parameters to enable translation of dynamic elements

Walt  

Let's stay in France with a WordPress agency that describes itself as a "web communication partner" for their customers. 

The message is clear: the Walt team supports their customers in all aspects of their website creation and redesign projects, including multilingual strategy. They have worked with companies such as Supair and Hidora

The agency has always been committed to accompanying their customers on their projects from A to Z, even after onboarding, this way they can continue to support them along the way on various translation-related topics.

Multilingual Agency Expertise Done Right:

  • Long-term support for the content and maintenance of the client's multilingual site 
  • Collaborative translation workflow with the customer 

Ingenius

Some agencies go further than simply offering to translate their customers' WordPress sites by translating their own site or portfolio! This is particularly the case for agencies that place great importance on their SEO service, as is the case for Ingenius, a French WordPress agency. 

One of the advantages is dedicated access to the Weglot Partner Program for agencies and freelancers.

Whether for showcase sites such as Synergee or Progicar, or ecommerce sites such as Ressource Corps-Mental or Comme un Diadème, the Ingenius team supports their customers in the area of multilingual SEO.

Multilingual Agency Expertise Done Right:

  • Acquisition of new customers for the agency via a translated showcase website 
  • Set advanced parameters to enable translation of searches 

Partner & Söhne

Next, let's talk about Partner & Söhne, another agency that uses Weglot-powered translation on their own WordPress site to attract new customers. 

Among their many projects using Weglot is one for audio systems and radios brand Sonoro. It's a highly accomplished project that uses the glossary functionality to perfection to harmonize the site and capitalize on keywords. 

Other projects include Enjoy Jazz and ASB Baden-Württemberg.

Multilingual Agency Expertise Done Right:

  • Acquisition of new customers for the agency via a translated showcase website 
  • Glossary rules set up to reflect client’s brand identity and capitalize on keywords

Waters Creative 

Translating a website doesn't necessarily mean targeting a foreign market. More than 50 countries have several official languages, and it can be relevant to translate your site into the official languages spoken in the markets you’re working in. 

Swansea-based WordPress agency Waters Creative understands this. The agency offers its own WordPress site in both English and Welsh and also offers to do this for its customers, including CHART and Neath Port Talbot Council. Syniad da!

Multilingual Agency Expertise Done Right:

  • Acquisition of new customers for the agency via a translated showcase website 
  • Offer multilingual websites to customers in specific regional languages

Webamp

Last but not least. The Danish agency Webamp fulfills several of the best practices we mentioned earlier, including managing several multilingual projects and bringing them all together under a single account. 

They’ve chosen to also translate their own agency website from Danish into English, and capitalize on keywords such as SEO or Google Ads via their glossary functionality. 

On the customer side, they also offer this bilingual translation, taking care to design a language switcher button that integrates harmoniously into the design of the WordPress sites they develop for customers such as GlobalDenmark, Collectia, and Health Group.

Multilingual Agency Expertise Done Right:

  • A common interface for quick and easy support of their various customers 
  • Glossary rules set up to reflect client’s brand identity and capitalize on keywords

Summing up

WordPress agencies specializing in website creation play an essential role in the success of their customers' projects. Their expertise encompasses a range of skills from site design to the implementation of features essential to customer success, such as site translation and multilingual SEO strategy.

The agencies mentioned in this article each demonstrate their excellence in this field. These and dozens of other WordPress agencies and freelancers understand the importance of a fluid user experience, adaptation to linguistic and cultural specificities, and long-term support for their customers. 

Choosing the right agency for a multilingual project is crucial, and these agencies are showing that they are ready to rise to the linguistic challenges of creating high-performance websites with international appeal.

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