How to estimate pricing and build a quote for your client
Once you understand how word count works, a quote takes two minutes
"How much will this cost?" is the question agencies hear most. The challenge is that Weglot's pricing is based on word count, which sounds more complex than it is. This episode breaks it down: how translated words are calculated, how to size a project fast, and how to present the price in a way that positions you as the reason your client gets a better deal.
How Weglot pricing works
Weglot plans are based on translated words. Meaning the total volume of content that Weglot detects and serves across all languages on a site. The formula is simple: words on the website multiplied by the number of languages added.
A few details worth knowing before you estimate: the count includes visible content and SEO metadata (meta titles, descriptions, alt text), but not images or URLs. And it's cumulative. It doesn't reset. What matters is the total volume of translated content live on the site at any point in time.
Two tools to size a project in minutes
The quickest way to get an estimate is wordcount.weglot.com — paste the client's URL, and it scans the site and returns a word count. Multiply that by the number of target languages and you land on a plan. The whole thing takes about 30 seconds.
For more formal client proposals, Weglot also provides a Quote Estimation Tool for Agencies. It's built specifically to produce accurate quotes based on industry benchmarks. Useful when you need a proper number to put in front of a client rather than a back-of-envelope figure.
One thing to account for: the word count tool gives an estimate based on visible content. Once Weglot is actually installed, the live count may be slightly higher because it scans the full HTML — including plugins, dynamic content, and third-party apps. The three-month agency trial exists precisely to validate the real count before your client commits to a plan.
Frame the price around what they save by going through you
The most effective way to present Weglot pricing isn't to lead with the plan cost. It's to lead with the comparison. A client who signs up directly gets a 14-day trial and pays full price from day one. A client who comes through your agency gets three months free to set up and validate, followed by a 15% lifetime discount on any plan.
On the Pro plan at €79/month, that's three months free plus 15% off the remaining nine months of year one — a saving of €345 in the first year alone, just by going through you rather than direct. You're not just the person who installs Weglot. You're the reason they get a better deal.
Need help sizing a more complex project?
For larger sites, many languages, or clients with specific requirements, don't estimate alone. The Weglot agency team can help you build an accurate quote — free, fast, and it means you walk into the client conversation with solid numbers.
Ready to put your learnings into practice?
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