International marketing

Expand your business into international markets in 7 steps. Includes tips on market research, business planning, and creating a multilingual website.

Learn how to target specific language users for your Google ads, plus other considerations to make your targeted Google ad campaigns a success.

Learn how Google Analytics’ language report helps you discover your site visitors’ languages and countries of origin, and hence expand into new markets.

Learn what marketing translation is, why it’s important, and everything you need to know about implementing marketing translation for your business.

For high search rankings on Baidu, you'll have to play by its rules – not Google's. Learn how Baidu and Google's SEO and ad requirements compare here.

Responsible for implementing the localization strategy of a company, a localization project manager oversees relationships between translators and stakeholders

Who do you need on your localization team and what roles are there to help with your localization project.

Learn 5 methods of checking the Google search results for different locations, step-by-step instructions for carrying them out, and their pros and cons.

Want to learn how to manage multilingual SEO analytics efficiently? Track the correct SEO and web analytics for your multi-language website with these top tips.