
WooCommerce offers tons of advantages to online store owners that operate in internationally-oriented ecommerce markets.
For instance, you can use a WooCommerce-compatible plugin like Weglot to translate your entire online store (including WooCommerce product pages) in order to reach more customers across the world and cater to a global customer base, like Amazon.
In this article, we’ll explain how you can customize your WooCommerce product pages for higher conversion rates using various WooCommerce plugins, add-ons, and techniques, including how to:
If you’ve been using WooCommerce for some time now, you probably already know that your products are sorted in chronological order by default.
What this means is that the most recently added WooCommerce products show up at the top of the page and the products that were added to your store first appear at the bottom of the page.
But you should also be able to customize WooCommerce product pages on your own ecommerce store.
As a WooCommerce store owner looking to enter new markets, you need more fine-grained control over how your products appear on the front-end.
For example, you might want to sort WooCommerce products based on factors like:
The good news is that you can use WordPress plugins to optimize your product page design and functionalities. For example, the free WooCommerce Extra Product Sorting Options plugin can help you define how WooCommerce products should be sorted on your main shop page.
To get started, install and activate the WooCommerce Extra Product Sorting Options plugin to your WordPress website.
Once the plugin is activated, head over to Appearance > Customize > WooCommerce > Product Catalog.
Here, you’ll see a few different options to configure product sorting on your main shop page. This gives you the freedom to sort the listings according to what would give the best user experience: by product type, lowest to highest pricing, etc.
You can use the Default product sorting dropdown to decide how WooCommerce should be sorted by default:
In addition to this, you can also give the new default sorting a label.
For example, if you go with Popularity, you might call it Sort by Popularity. This will show up on your site’s front-end.
Finally, you can select sorting options to add to your shop and decide how many products to display per row and per page by making a custom WooCommerce product page template.
Click the Publish button to proceed.
That’s all there is to it! Your WooCommerce products will now be sorted based on your custom product page sorting configuration. You’re another step closer to an optimized ecommerce store.
Let’s take a look at another method for sorting WooCommerce products. This will let you decide the exact position of each product by making a different custom template.
Navigate to Products > All Products, hover over an item, and click the Edit link. Next, scroll down to the Product data section and click on the Advanced tab. From here, you can use the Menu Order option to set the exact position of this item.
These sorting options are especially useful for online stores that have hundreds of products, with individual product_meta.
It makes it easy for online store owners to showcase the products they want at the top (for example, a specific product for promotional reasons, or a brand new product to distribute).
It also enhances the customer’s shopping experience and makes it easier for them to find products they would be most interested in.
WooCommerce pages tend to include a lot of information about each product, including custom fields you create.
Ideally, you want to present these product details in an effective way on your site’s front-end for a number of reasons.
For example, if you sell to customers across the world, this might simply be to comply with information transparency regulations of each country you’re selling in. These regulations can differ significantly from country to country. It might help to have a child theme, similar to Divi, for vastly different sites.
By customizing your WooCommerce product page layout, you can organize all of this information in a visually-appealing way. This tells the customers that you prioritize getting important product information across, which is great for enhancing your brand image and reputation.
Here are some key points to bear in mind:
Did you know that, around the world, different cultures are used to different product image styles? That’s right!
For example, Chinese customers expect content-rich websites and prefer their product images to be decorated with explanatory text and icons.
Although this kind of post type imagery may appear cluttered to Western shoppers, it will likely help you sell more quickly and effectively throughout the WordPress community in China.
A good first step to adapting your WooCommerce product pages to local audiences is by using a WordPress translation plugin like Weglot.
It lets you “translate” media – including images – which means that you can display different product images for different languages on your WooCommerce store. This way, you don’t have to mess around with your WooCommerce page’s PHP file, content-single-product.php file, or WordPress site’s HTML and CSS.
You need to translate your entire WordPress website (including checkout forms and WooCommerce product pages) into multiple languages to sell to a global market.
Weglot, a powerful translation plugin for WordPress, can help you easily translate your website’s content into multiple destination languages with little to no manual effort.
The plugin is also officially a WooCommerce partner, making it compatible with all WooCommerce templates and WordPress themes including Storefront and Divi.
Most translation tools will give you a blank page where you have to fill in your translations or use a shortcode.
However, Weglot generates an auto-translated version of your entire website, instantly. You can manually edit these translations either by using its list editor or visual editor and you can stay out of the content-single-product.php file.
This applies to any new content, too. Each time you add new products to your site, Weglot detects the new content, then generates and displays the automatic translation.
Plus, it’s multilingual SEO-friendly, as it automatically adds hreflang tags to each version of your WooCommerce shop. That means your international users will be able to find you on local search engines.
Additionally, Weglot makes it easy to send your translations to a third-party professional editing service or have a professional translator refine translations – made available through your Weglot dashboard.
When it comes to online payments, you can use a free plugin such as WOOCS – Currency Switcher for WooCommerce to facilitate currency-switching on your online store. It allows customers to switch product prices into different currencies depending on the product tabs and the set currency rates in real-time.
This way, they can make payments in their preferred currency. You also have the option to add just about any currency to your WooCommerce store. This is especially useful if you sell to international customers.
Make sure the add to cart button and links to the checkout page on your WooCommerce single product pages are easy to access.
If you’re displaying lots of product information on your WooCommerce single product pages, consider adding the add to cart button and checkout link to the navigation menu and making the menu sticky.
This way, customers will always be able to access the shopping cart and proceed to checkout – regardless of how far down the page they’ve scrolled.
Improving the accessibility of your shopping cart and checkout page will help you optimize the purchasing user flow. It also makes it easy for customers to add products to their cart and can potentially help you reduce cart abandonment rates.
We explained how you can enhance the shopping user flow of your online store and enable customers to make informed buying decisions simply by customizing your WooCommerce product pages.
Translating your ecommerce store into multiple destination languages using a plugin like Weglot is a great place to start.
You can also explore product sorting options, hierarchize your product information, and facilitate currency-switching to boost conversions and, ultimately, increase sales.