
Setting up an online store isn’t easy; things can become even more complicated if you sell internationally, and there are several different functionalities your WooCommerce site will need to provide.
As a WooCommerce store owner, you’ll likely have to cater to international customers as you grow your business and ecommerce site. You have to consider things like:
Offering these additional features to an international customer base may require some extra work, but the final result will definitely be worth it.
The easiest (and most cost-effective) way to add these ecommerce capabilities to your WordPress site is by using WooCommerce plugins.
WooCommerce plugins are essential to enhancing your ecommerce store for selling internationally. It’s the easiest way to offer advanced features like multi-currency support, shipping options, shipping trackers, and translation options. Additionally, they’re more cost-effective than hiring a developer or developing a custom solution for your ecommerce store.
That means it'll be even easier to build a fully multilingual WooCommerce store.
With this in mind, we’ll share our handpicked selection of the best WooCommerce plugins for selling to an international customer base in this article.
Along the way, we’ll discuss each ecommerce plugin's key features to help you find the right solution for your online store.

The HubSpot for WooCommerce plugin helps you manage and organize your contacts in one powerful, easy-to-use database. Additionally, the plugin offers a full stack of software for marketing, sales, and customer service, to help you grow and engage with all your contacts. Recover abandoned carts, send beautiful marketing emails, build ads that drive sales, track everything with robust analytics, and more!
The best part? HubSpot’s powerful plugin is free to install and use.
Key features:
Track what customers added items to their carts, but didn’t finish checking out. Follow up with automated cart abandonment routines designed specifically for WooCommerce.

The WooCommerce PDF Invoices & Packing Slips plugin lets you easily create and deliver perfect invoices to your customers. This WooCommerce add-on automatically attaches a PDF invoice to the order confirmation emails you send to your customers.
It comes with a basic template and gives you the option to download additional templates, customize existing templates, and create brand-new templates from scratch.
Key features:
This WordPress plugin can easily be customized to give you complete control over the PDF invoice. This way, you can add product images, modify shop data, and select paper sizes

YITH WooCommerce Wishlist lets you add a wishlist feature to your ecommerce website. This way, potential customers can add their favorite WooCommerce products to the wishlist, find them easily at a later time, add to cart, and make their purchase.
They can also share the wishlist with their friends on social media sites, helping you get indirect promotion for your ecommerce store.
Key features:

Instagram allows brands to create engaging, entertaining, and appealing content that helps sell their products. You can bring more engagement to your WordPress website by opting to embed Instagram Widget on WordPress Website. Instagram feed WordPress Plugin by Tagembed gathers an Instagram feed from the desired source and then allows you to curate and customize the feed before displaying it on your website. As well as Instagram, it’s also compatible with 19+ other social media platforms, providing you with a large set of content to display on your store.
Alongside providing a quick and code-free embedding solution, it also offers numerous other features that add great value.
Key Features:
Custom CTA button, custom CSS, analytics, and more.

The AliDropship plugin for WordPress lets you set up a feature-rich ecommerce store to help you launch your own dropshipping business.
This tool enables you to automate various processes, offers you the tools you need to manage your shop, and allows you to choose from an unlimited number of products to dropship.
Key features:
Its pricing automation feature lets you automatically adjust the price of any item in your store which is useful for selling to international customers

The LiveChat plugin for WordPress lets you directly talk to your clients from your website and respond to any queries they may have on the spot.
By quickly answering customer questions about products or shipping (or return) policies, you can simplify the buying process and, in turn, increase sales and conversions.
Key features:

WooCommerce Currency Switcher lets your site visitors switch product prices in different currencies based on set currency rates and make payments in the selected currency.
Additionally, you can add any currency to your WooCommerce store which is a useful feature if you work with overseas customers.
Key features:

WooCommerce Checkout Manager enables you to customize and manage the checkout process and checkout page fields. This means that you can re-order, rename, extend, and hide fields on your WooCommerce checkout pages including the Billing, Shipping, and Additional pages section.
It comes with a variety of customization options that help you create checkout pages and forms that are suitable for both local and international customers.
Key features:

The WooCommerce Shipment Tracking Pro plugin allows you to integrate order-tracking features into your WooCommerce store. It lets you enable customers to easily track their order delivery from a number of shipping providers including UPS, USPS, DHL Express, and FedEx.
Automating your order tracking will save you time entering tracking information manually and give you a reliable way to keep customers (both local and international) in the loop about their order status.
Key features:
Its Shipment Tracking API gives you order delivery status updates in real-time

WooCommerce Weight Based Shipping is a simple yet powerful shipping plugin that lets your customers calculate shipping costs based on order weight.
This tool lets you add a variety of rules depending on different conditions. It’s especially useful if you cater to international customers. For instance, you can apply different rates based on weight and country postcode.
Key features:

Moosend’s integration with WooCommerce will help you reduce cart abandonment, increase conversion, and gather data that will give you better insight into your users’ shopping habits. With an intuitive automation builder and a brand new UI, Moosend’s platform promises minimal friction and maximum results. It sports a robust and user-friendly Drag-and-Drop email editor, a landing page library with fully customizable landing page templates, and subscription forms that help you build your email list organically and with zero effort.
Key features:

The WooCommerce Shipping Tool plugin helps you manage your WooCommerce shipping process from one ecommerce platform and deliver your order quickly and accurately.
With this tool, orders from all of your WooCommerce stores are brought into a single place, enabling you to easily ship to customers all over the world. This allows you to focus on growing your business and increasing your sales.
Key features:

Weglot is a powerful WordPress translation plugin that lets you translate 100% of your WordPress website’s content – including forms, WooCommerce product pages, and the checkout page.
As official WooCommerce parnters, Weglot is available on the WooCommerce Extensions Marketplace, allowing store owners to go multilingual with ease.
It comes with a number of useful features that help you add multilingual capabilities to your ecommerce store and gives you full control over your WordPress website’s translations. This way, you can offer your site’s content in different languages and target customers from all over the world.
Key features:
It has a free version and premium versions starting from €15 a month

The Omnisend app for WooCommerce allows you to capture email addresses, send emails to your customers, and create automated workflows that trigger based on your customers’ behavior. However, Omnisend doesn’t stop at email, you can use this app to send SMS, push notifications, and SMS messages directly to your customers.
Everything in Omnisend employs a visual drag-and-drop builder plus several pre-built templates to get started even quicker: emails, SMSes, workflows, popups, landing pages, etc. Everything you need to handle your conversational marketing is at your fingertips!
Key features:
Segment and target your messages based on profile data, campaign engagement, and shopping behavior

WooCommerce Dropshipping is a powerful store management plugin that’s designed to make your dropshipping user experience seamless and hassle-free.
It helps you easily manage and optimize your dropshipping store, automatically send notifications to suppliers about product sales, quickly import inventory from each supplier and assign inventory to specific suppliers. This way, you can focus on selling more and improve communication with your suppliers local as well as overseas.
Key features:
It lets you customize your order notifications to suppliers and add contact information.

The WooCommerce Smart Refunder plugin helps you simplify the refund process for yourself and your customers. It enables them to easily request a refund and quickly get refunds if you agree and the payment gateway (such as PayPal or Stripe) supports it.
In addition to this, it helps you automate the refund process enabling you to offer a quick and reliable money-back service to your customers all over the world.
Key features:
You can review the order and pricing information directly from your WordPress website.

WooCommerce Table Rate Shipping is a WooCommerce plugin that lets you set multiple shipping rules depending on the total weight of the shipment and the destination country.
It lets you create a group of countries and define a specific shipping rule for the entire group. This way, you can easily cater to your customers located overseas.
Key features:
You can choose to calculate shipping rates based on different factors such as product weight, quantity, price, and destination address.

WooCommerce Taxamo helps you seamlessly handle EU VAT calculation by integrating with your WooCommerce store. This WooCommerce plugin works by sending the shopping cart details to Taxamo – an end-to-end service – where the appropriate EU VAT rate is calculated based on your customer’s location and the products in their shopping cart.
This tool is especially useful for e-commerce store owners who work with international customers.
Key features:

PluginHive’s WooCommerce Shipping Services plugin helps streamline the complete shipping and order fulfillment process for the WooCommerce orders.
You can integrate the top shipping carriers like UPS, FedEx, USPS, DHL, Stamps, Canada Post, etc. to your WooCommerce store. The plugin allows you to display carrier calculated shipping rates on the WooCommerce cart page, download & print shipping labels right from your WooCommerce dashboard, and track WooCommerce orders in real-time.
It’s also one of the few plugins officially certified by shipping carriers like UPS, Canada Post, and Australia Post.
Key features:

The Quaderno plugin for WooCommerce simplifies your business by automatically calculating the tax on every sale and following up with tax-compliant receipts and credit notes, no matter where your customer is located. Transactions and invoices processed through Quaderno comply with ever-changing local tax rules for WooCommerce sellers, supporting over 14,000 tax jurisdictions worldwide.
It’s the only all-in-one WooCommerce tax plugin for sales tax, VAT and GST.
Key features:
Depending on the features you’re looking to offer, you might consider installing some of the WooCommerce plugins we listed above.
There are, of course, dozens of other WooCommerce extensions and add-ons that can help you cater to a global customer base. For example,
That said, one of the most important WooCommerce plugins that you’ll need for your international ecommerce website is a translation plugin like Weglot.
You can start a 10-day free trial of Weglot by adding us directly from WooCommerce Extensions!
The best way to understand the power of Weglot is to see it for yourself. Test it for free and without any engagement.
The best way to understand the power of Weglot is to see it for yourself. Test it for free and without any engagement.
A demo website is available in your dashboard if you’re not ready to connect your website yet.