Next Market Live - The Podcast
Join the conversations with founders, operators, and marketing leaders building beyond their home market, and unpack what it really takes to succeed in your next one.
Episode 1: Lessons from Qonto: Scaling Internationally Without Losing Your Brand Voice
In this episode, Kim Reyes shares how Qonto rebuilt its content model and uses AI-driven localization to stay consistent across all international markets. From tone of voice onboarding to agentic workflows, she explains how teams can scale content in new countries without losing clarity, nuance, or trust. A practical look at turning localization into a true growth lever, not just a translation task.
All Episodes
Episode 5: Why Most Companies Fail in the US: How to Get it Right
In this episode, Sandrine Puichaffret shares what European B2B teams consistently get wrong when entering the U.S. market. From ICP definition to pricing, speed, and legal setup, she breaks down how to adapt your go-to-market to American expectations. A tactical guide to why focus, execution, and cultural understanding make (or break) your U.S. expansion.
Episode 3: How AB Tasty Grew Internationally: From the US to Global Scale
In this episode, Alix de Sagazan shares what it really takes to build traction in the U.S., from early hires to go-to-market pivots. She breaks down how AB Tasty adapted its strategy, balanced global ambition with local execution, and found its edge in a hyper-competitive market. A candid look at why hiring, patience, and embracing your identity matter more than trying to “act local.”
Episode 2: How Malt Expanded Across Europe: What to Centralize vs Localize
In this episode, Quentin Debavelaere shares the hard-earned lessons behind scaling Malt across Europe. From early missteps in Spain to structuring teams across markets, he breaks down what actually slows (or unlocks) expansion. A practical playbook on why being on the ground, setting the right targets, and adapting locally makes all the difference to winning new international clients.
Episode 1: Lessons from Qonto: Scaling Internationally Without Losing Your Brand Voice
In this episode, Kim Reyes shares how Qonto rebuilt its content model and uses AI-driven localization to stay consistent across all international markets. From tone of voice onboarding to agentic workflows, she explains how teams can scale content in new countries without losing clarity, nuance, or trust. A practical look at turning localization into a true growth lever, not just a translation task.