Infographic - French Web Agencies and Freelancers in 2025 Study

For the third year in a row, Weglot and WP Umbrella have surveyed French web agencies and freelancers to analyze the structural shifts shaping the industry.

The 2025 edition is based on more than 150 respondents and, for the first time, enables a three-year comparative analysis, revealing significant changes in growth patterns, business models, and strategic priorities across the sector.

This year, the signals are clear:

• Growth is no longer the norm, becoming a minority position for the first time since 2023
• Business models remain largely project-based, with recurring revenue still limited
• AI has become a daily operational lever, no longer an experimental tool
• Client acquisition still relies heavily on word-of-mouth, in an increasingly competitive market
• The industry is entering 2026 with more caution than optimism

A comprehensive overview to understand where value is still being created, how practices are evolving, and which challenges now define the French web agency and freelance market.

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