
Deciding whether to expand your business reach to a global audience is challenging, right? After all, going global requires website localization and multilingual capabilities, and that’s no small feat.
At first glance, making the transition may seem impossible—often feeling like navigating utterly uncharted territory.
But it only feels that way when you have no idea what you’re getting into. When you’re equipped with the right tools and knowledge, it’ll be much easier than you expected.
In this guide, we’ll dive into global foreign language stats, customer preference stats for multilingual websites, and business growth data from website localization.
Here’s a closer look at some of the multilingual website stats and localization trends, which include data captured from 70K+ users of the Weglot multilingual platform, and other stats from sites like WordPress, Shopify, HBR.org, Statista, and more.
While most internet users speak English, it’s not the only highly popular consumer and business language.
Here is a quick look at the top stats that show the most spoken worldwide languages, the languages different websites and ecommerce platforms use, and popular language stats from Weglot.
Key Takeaway: If your website exists in only one language, you’re missing out on sales opportunities from other audiences. Multilingual website services like Weglot make it possible to quickly translate your WordPress, Shopify, Wix, BigCommerce, WooCommerce, and other types of websites into at least one additional language.
Not only do stats show a wide audience for multilingual websites, but they also show that customers prefer websites in more than one language.
Here’s what customers have to say about website localization:
Key Takeaway: If you’re looking to connect with consumers and boost your sales opportunities, then making your website a multilingual website is the way to go.
The best news about investing in a multilingual website plugin is you don’t have to take anyone’s word for it. The results speak for themselves.
Here are some of the top results from online industry leaders and Weglot customers:
Key Takeaway: Making the transition from a one-language website to a multilingual one can seem daunting when you don’t have the facts. But companies that have made the transition experienced an increase in sales by at least 25%. Some websites have even seen a 70% increase in sales.
The multilingual website stats and website localization trends for 2024 provide an abundantly clear message. Websites available in more than one language and provide localized content outperform single-language websites on every front.
Additionally, stats and case studies show that when companies start using the automated translation plugin by Weglot, their company sales and website traffic improve.
Curious about how it works? Try Weglot’s 10-day free trial to see just how easy setting up a multilingual website can be.