How to Make Your Wix Site Multilingual

Reaching visitors in their own language is one of the fastest ways to turn your Wix site into something that truly connects. But if those visitors rely on browser auto-translate, they’ll miss a lot – navigation menus, product filters, store checkout, and even image captions often stay stuck in the original language.

On Wix, you have two main options to fix that – use the built-in Wix Multilingual feature, or add a dedicated translation app like Weglot from the Wix App Market.

In this guide, we’ll break down how each route handles translation, SEO, and ongoing work, then point you to the right setup tutorials so you can get multilingual pages live without rebuilding your site from scratch.

Key Takeaways

• Browser auto-translate is fine for the occasional blog post, but it rarely touches menus, filters, and checkout.
• Wix Multilingual’s biggest tradeoff is coverage and maintenance – scattered management makes it hard to keep every label and message aligned.
• Translation quality becomes much easier to manage when you treat terminology like design – define a system once, then apply it everywhere.
• The strongest multilingual sites give each language a clear structure visitors recognize instantly, with navigation, URLs, and messages that feel locally normal.
• The moment you move beyond a handful of static pages, Weglot gives you a single place to oversee quality, SEO, and updates across every language.

What Can Be Translated Natively in Wix

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Wix Multilingual lets you translate your site manually or with auto-translate into 180+ languages. You gain an automatic language switcher, per-language SEO settings, and flexible URL structures such as subdirectories or subdomains.

Wix’s auto-translate uses third-party machine translation and includes 3,000 free word credits via the app. You then pay for translation credit packages, which work well for smaller, low-update sites in a single extra language.

Your Store and Apps Aren’t Fully Covered

Wix Multilingual covers most core page content, but certain app elements fall through the gaps. Supported auto-generated Wix Stores text translates automatically in 31 languages, but falls back to English outside those languages. Additionally, the Wix Bookings booking form cannot be translated automatically, and features like Pricing Plans, Site Search, Loyalty, Gift Cards, email marketing, and invoices have coverage limitations.

If you rely on these specific features, visitors can hit a mix of translated and untranslated UI, which feels confusing and hurts trust at the exact moment they’re about to pay.

Translations Don’t Stay Current

Wix Multilingual can auto-translate your site when you first enable it. However, new pages, newly added languages, and later content edits are not automatically re-translated, so changes in your source language never sync by default. There’s also no system to flag stale translations, so you only notice mismatches when someone spots them on a live page.

Management Is Scattered

Behind the scenes, Wix’s auto-translate relies on third-party machine translation, which offers limited control over terminology or brand voice.

On top of that, you manage body content in the Editor, app copy in each app, and SEO metadata in separate panels. You also can’t search inside the Translation Manager, so updating or auditing translations across a growing Wix site becomes slow, manual, and easy to miss.

Where a Dedicated Translation Tool Wins

Wix Multilingual gets you started, but a dedicated translation tool, like Weglot, gives you full coverage, better control, and far less admin across your whole site. With Weglot, you translate what visitors actually see, keep translations in sync as your content changes, and centralize everything from quality control to SEO.

Your Whole Site, Store Included

Weglot translates your rendered Wix site, so the same engine covers pages, store product pages, checkout forms, and dynamic elements that native tools often miss. New or edited content is automatically detected, translated into your chosen languages, and pushed live.

As a result, you’re not retracing your steps every time you tweak a product description or publish a blog post. You can then review and refine translations for high-value pages directly from your Weglot Dashboard or Visual Editor, instead of hunting through different Wix panels.

Translation Quality You Control

Weglot selects the most suitable engine for each language pair from providers like DeepL, Microsoft, and Google, then layers on your custom AI Translation Model to keep terminology and tone consistent with your brand.

You get a central dashboard where AI translations arrive ready to use, but you can fine-tune them in a live, in-context editor, create glossary rules, and invite teammates or professional translators into the same workspace when you want extra polish. That means you keep the speed of AI translation while deciding exactly where human review matters.

SEO Handled for You

Weglot handles multilingual SEO by generating dedicated language versions with translated URLs, metadata, and automatic hreflang tags so search engines understand which pages serve which audiences. Here’s what proper hreflang tagging looks like:

“Instead of manually wiring up international SEO rules, you can follow our multilingual SEO and hreflang best-practice guides, then let Weglot implement the technical pieces in the background. Each language can then rank and capture local search demand.”

– Eugène Ernoult, CMO

Weglot installs from the Wix App Market without custom code, works with all Wix templates, and keeps your translation and SEO setup aligned as your site grows.

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Wix Native Solution vs Weglot

If you only need a small, mostly static site in 1 extra language, Wix Multilingual is an accessible starting point. For a growing business or store that wants full coverage, up-to-date translations, and SEO you can audit and update from one place, a dedicated tool like Weglot gives you more control and less manual work long term.

Wix Multilingual vs Weglot At a Glance

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How to Make Your Wix Site Multilingual With Weglot

Weglot turns your existing Wix site into a multilingual version in a few minutes, without touching your templates or rebuilding pages. You add the app, pick your languages, and Weglot does the first translation pass automatically. Your focus can move to reviewing key pages rather than translating from scratch.

1. In your Wix dashboard, open the Wix App Market, search for ‘Weglot Translate’, then click Add to Site, followed by Allow and Add so Weglot can read and translate your content.

2. When the Weglot panel opens, create or log in to your Weglot account, choose your original language, then select the new language or languages you want to add, and save your settings to trigger the first full-site translation.

3. Once your translations are live, open your Weglot Dashboard to refine them in the Visual Editor, then connect language-specific subdirectories or subdomains so search engines can index each version separately and send the right visitors to the right language.

Full steps can be found in our integration guide.

Get Your Wix Site Multilingual

Making your Wix site multilingual is ultimately about giving every visitor a storefront, menu, and checkout that feels made for them. For a growing business or store, that means full coverage, current translations, and search-friendly language versions, with new content translated automatically.

Weglot takes that work off your plate by translating your live Wix site in minutes, auto-detecting new content, and keeping everything aligned across languages while you stay in control of quality and SEO.

If you’re ready to see it in action on your own site, you can start on the free plan or launch a 14-day trial.