
Ah, the subject of popups. It can be quite controversial to many. Some studies show that people hate popups, find them obnoxious or even ruin their site experience.
And, I guess at some point we’ve all felt that way.
But, we can’t ignore the stats from a conversion point of view.
Research conducted by Sumo, found that the top performing 10% of popup forms convert at a huge 9.3%. With the average popup converting at 3% (which is above average in comparison to some other marketing channels).
Now, there’s a difference between popups that add value and those that are just plain annoying – and we’re guessing those are the ones that really bug you.
The popups we want to talk about are the ones that convert your traffic, build your email list, drive more sales or reduce your cart abandonment rate.
How’s this for a benefit…Market statistics show that exit intent popups can help save 35% of potentially lost visitors. Use them intelligently, and popups are a game-changer.
So, we’ll take a closer look at how to optimize yours, roundup the best practices in terms of design & copy, take a look at 5 great WordPress popup plugins and show you how you can translate yours if you’re selling internationally. And let’s face it, is there really a no to that question?
There’s nothing worse than when you’re happily browsing an ecommerce store, only to be stopped in your tracks by a popup.
…or is there.
What if that popup was offering you a 10% discount on your first order if you sign-up to the newsletter.
There’s your value.
And there’s your conversion.
Naturally, popups that appear for no real benefit and interrupt the user experience are of course going to convert badly, which is where your negativity towards them might lie.
But, let’s help put that right and look at how you can optimize your WordPress popups to ensure they’re converting with these quick tips:
For more great tips check out this article.
Good design helps grab the attention of your website visitors, and, ensuring you’ve added value to your popup will get that all important conversion.
Popups will always be associated with an excess number of popup boxes that used to plague every website in the early days of the internet…not the most appealing.
Perhaps that’s even where our mistrust of them comes from. That and the countless viruses these so called ‘offers’ came with (dark times).
But, let’s get back to 2019 and check out a few great examples of companies doing popups right, both in terms of design and offer.
Kate Spade plays around with design and color to create a popup that’s sure to stop you in your tracks when you arrive on the homepage.
Top marks for keeping the color on brand and a bonus point for thinking outside the box – quite literally – by going for a circular design.
And, let’s take a look at the value. Witty intro, 15% off your next order and just two bits of information needed, email & zip code.
Swimwear company Tigerlily has an email popup that’ll leave you with a lasting impression of the brand.
Black and white wistful imagery with a last glimpse of one of their products. Plus the promise of giveaways and VIP offers if you sign up to their newsletter. It’ll get you hitting ‘join’ in a flash.
Sometimes in sea of design noise, simplicity can stand out. Which is what Misen – a cooking tools ecommerce site – does with their popup.
The black and white theme matches their brand website and its simplicity. And, instead of going down the route of a discount, they’ve chosen an engaging competition to capture email addresses. Also reiterating our point made earlier, they simply ask for one piece of information to get your details.
We’ve taken a look at how to optimize and design a good popup, but what about choosing the right WordPress popup plugin for your site.
There are a number of WordPress popup plugins to choose from all with varying levels of flexibility and customization.
It’s important to choose the right WordPress popup plugin for your site, but one thing that’s great to know, is that all these popups are fully compatible with translation plugin for WordPress, Weglot.
Let’s take a look at 5 of the best WordPress popup plugins, with a mixture of paid and freemium.
A popular WordPress popup plugin, OptinMonster is a powerful conversion plugin that helps you easily grow your email lists.
The key benefits of OptinMonster include:
Pricing starts from $19 a month. No free trial but users can get a 100% refund within 14 days if they don’t like OptinMonster.
Active on more than 400,000 websites, and with more than 3,000 reviews of the WordPress directory, Popup Maker is a popular choice for WordPress users, helped by the offer of a generous free version.
Key features of Popup Maker include:
Free version available. Paid plans starting from $16 a month.
MailOptin is an intuitive and powerful form builder, allowing you to create beautifully designed popups, call-to-actions and banners on your website that link directly to your email list.
Features and benefits include:
Pricing starts from $79 a year.
Elementor, a popular WordPress page builder used on more than 1 million WordPress sites, launched its new popup builder feature available with Elementor Pro.
This design focused WordPress popup builder allows you to create impressive and interactive popups on your WordPress website.
Notable features include:
Elementor Pro prices starts from $49 a year, which includes this popup builder. 30-day money back guarantee for new purchases.
With more than 80,000 active installs, Hustle is a popup maker that allows you to build email optin forms on your WordPress site.
Building popups through Hustle is simple and you can customize every aspect of your popup, including – colors, font, style, etc in just a few clicks.
Key features include:
Pricing is free with a premium version quote available on request.
If you’ve translated your website to open up the markets you’re selling your products and services in, then it makes sense to ensure the whole of your website is fully translated to give the same site experience to all your visitors.
This goes for your WordPress popup plugin too. Your call-to-actions are one of the key ways you build leads to boost business growth and increase your conversion rate.
If you’re doing business in new countries but not building your email list or saving your abandoned carts etc in these new markets, then you’ll simply be missing out on big opportunities.
Translating your popup ensures you’re collecting data from all your new markets.
New site visitors won’t be able to read your catchy offers or email capture forms which means there’s little hope they’ll follow through on the action you want them to take.
Luckily, translation plugins like Weglot make this a breeze!
Translating your WordPress site is extremely effortless and seamless with Weglot. Weglot automatically detects all your content, which means whatever WordPress popup plugin you’ve installed, will also be translated into your new languages.
Installing Weglot on your WordPress site is a simple and quick process that will ensure all your website content is automatically translated and displayed, as well as adding a customizable language switcher (no code required) to the front-end.
Once you’ve installed your WordPress popup plugin of choice to your site you can start creating your first campaign in your original website language.
Then it’s time to get Weglot involved! Translating your website will take just 5 minutes and requires only 4 steps.
Your WordPress site is now fully multilingual!
And, now to translate your popup campaigns…The good news is, they’re already translated! Weglot automatically detects all the content on your WordPress site, so you’ll find the translations for your popups in your Weglot dashboard.
(The only exception is if you’re using OptinMonster to create your popups. In this instance, you’ll need to create the same popup in each of your targeted languages, then through the OptinMonster dashboard you can connect each popup to a targeted URL. Thanks to Weglot you’ll have different URLs per language to choose from e.g. www.mysite.com/fr for French etc).
Making an edit to the translated version of your popup is easy. Just go into your translation editor in the Weglot dashboard and search your translations list using the text from your popup (in the original language).
And that’s it! Your international website is now fully translated and you have popup messages targeting to your new markets!
Try Weglot for free! Our 10 day free trial gives you access to all our features – no credit card details required!