How to Add Google Translate to a WordPress Website

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How to Add Google Translate to a WordPress Website

The internet is a global technology, and websites get traffic from people who speak varied languages, such as Czech, Danish, and Filipino. As such, it’s essential to translate your website for all the potential languages you’ll serve.

In fact, according to a recent survey, 55 percent of users would prefer to shop online in their specific language. That means translating your website into different languages can help you increase organic traffic and reach.

Google Translate is one of the most popular methods for translating a WordPress website. You can use Google Translate technology to automatically translate your content into hundreds of languages, including Spanish, Swedish, Serbian, Arabic, Japanese, and many more.

Google Translate Widget

You may naturally be thinking about the Google Translate widget that used to be available for free. This allowed users to connect Google Translate with their website and allow website visitors to switch between their language of choice through a language switcher.

The downside of this service was that you didn’t have any control over the translation displayed. The service is now discontinued. Although there’s a premium service available, you need to do the integration work yourself in order for your website to work with the Google Translate API.

In this tutorial, we’ll show you how to get a multilingual website using Weglot, the best multilingual website plugin. Weglot uses Google Translate’s technology (and Microsoft and DeepL, depending on the language) to ensure you get the best possible multilingual content on your WordPress site.

Weglot is the website translation industry leader on G2

Note: If you’re more of a “learn-by-doing” type of person, sign up for our free trial, where you can start translating your website immediately.

You can also check out our interactive demo.

Explore Weglot in a 2-minute interactive demo

A Quick Primer on Google Translate

For the unaware, Google Translate is a free translation service from the search giant.

A sample of Google Translate translation

To use it, enter text in a language of your choosing (with an auto-detect option), and it gives you a translated string in your chosen target language.

It’s machine translation, and although the conversion from current to new language might be hit or miss, it’s a user-friendly solution that’s quick, too.

What’s more, there’s a dedicated Google Translate extension from the Chrome web store. Though, it’s worth noting that the Chrome extension is the only ‘official’ way to use Google Translate as an add-on. As such, browsers such as Firefox have to install third-party extensions.

More importantly, only the end user can toggle the translation—and it often isn’t obvious to them that this is possible. So it isn’t a sustainable or permanent website translation solution.

Of course, having a solution sitting in your browser’s toolbar – even if it’s a third-party one as with Firefox – is handy.

Brave or Google Translate when you right click

The Google Translate extension also allows you to right-click and throw whatever phrase is under your cursor into the web app to translate into your new language. This is in addition to full-page translation, which makes the service a slick integration, even in non-Chrome browsers like Safari.

Using a Google Translate Plugin

A Google Translate plugin for WordPress will offer an automatic translation of your website’s content, similar to how the Google Chrome browser uses popups.

It lets you select your original and target language. From here, visitors will be able to use a Translate button to convert the entire page from the default language into different available languages.

Chrome is the most popular web browser, and the Google Translate plugin duplicates the functionality found in Chrome. As such, most multilingual users are going to have translation in Chrome already set up. For example, a visitor who wants to translate English to Portuguese is going to set Chrome up to achieve this without the need for input.

Even so, Google Translate gives you no control over the translation. In addition, you can’t go back and manually refine translations for lots of specific languages.

A better alternative is to use a complete WordPress multilingual translation plugin, such as Weglot. While Weglot does use Google Translate’s technology for machine translations, there are other technologies available, depending on the language you select.

The Benefits of a Dedicated Multilingual Solution

Here’s why a complete multilingual solution gives you the full suite of features you need to maintain an optimized translated website (while still benefitting from Google Translate’s accuracy and high language support):

#1: Human Translation

With multilingual translation plugins such as Weglot, you can expect the first layer of automatic translation to come from some of the best machine-learning providers available.

Google Translate is great for some languages, but due to its vast language support at 133 languages, it has weak accuracy for others. It doesn’t give you control over translation, either.

Weglot makes sure you get the best machine translation, but goes even further. For example, you can go back and use the inline visual editor to tweak the translations yourself.

Weglot's Visual Editor

Or, you can make your edits in the Translation List, where you can filter translations by different criteria, like by translation quality.

Weglot Translation List

You can also use Weglot to translate (and therefore localize) your URLs and set up translation rules through the Glossary to automate even more of your translation. This is incredibly useful when you don’t want certain phrases or words translated, such as your brand name.

Weglot Glossary

Weglot also gives users the option to order professional translators from a pool of vetted partners.

However, with Google Translate, you can’t change the output of its automated machine translations. This isn’t accurate in lots of cases. You’ll end up having a website with poor-quality translations and an unprofessional sheen.

#2: Content Detection and Full Localization

A multilingual translator plugin such as Weglot will detect all of the content on your WordPress website without your input. This also includes images! As such, you can focus on creating content without worrying about technical details.

In contrast, a Google Translate plugin does not allow you translate images. A solution such as a Weglot lets you apply total cultural localization to your website rather than just changing the selected text.

The Weglot translator plugin can also detect content generated by themes and plugins, so you don’t have to worry about untranslated dynamic content. This is useful for businesses such as online store owners that need full translations of the content on checkout pages.

The alternative is to customize the images shown on your homepage and update the CSS to reflect local customs.

#3: Optimized for SEO

This is a huge benefit of the Weglot translation tool. To leverage the positives of translating your site’s content into multiple languages, you need to make sure you carry out Search Engine Optimization (SEO) on the translated content.

This will help you increase visibility on the web. On the flip side, Google Translate plugins don’t index your translated content on Google, which is a huge limitation. statistics after installing Weglot saw a huge increase in their online visibility in Germany after downloading Weglot.

With the Weglot multilingual translation plugin, your translated pages will be indexed following Google’s best practices for multilingual SEO.

What’s more, you’ll be able to see the results in Google Analytics. This includes the content’s title, metadata, hreflang tags, and more. Weglot follows multilingual SEO best practices, which makes the process straightforward.

#4: Localized Experience Along the Customer Journey

One of the standout features of Weglot is how it provides your site’s visitors with a localized experience throughout the entire customer journey.

This means that customers will see all of your content – from the sales page to the email confirmation message – in their native language, whether that’s Punjabi, Hungarian, Zulu, or a language that’s closer to home.

On the other hand, Google Translate plugins won’t translate unpublished content. For example, your emails will stay untouched, won’t have a Translate icon, and may alienate some visitors.

Introducing Weglot: a Multilingual Translation Plugin for WordPress

Weglot is a multilingual translation plugin for WordPress that lets website owners translate content into multiple destination languages, without worrying about technical details. It’s a great alternative to any Google translator.

It provides an easy-to-use dashboard that makes it a breeze to manage all of your translations from one place. You can also leverage neat features such as an in-context editor widget and team collaboration.

Quote from Olympus Cameras

Here’s how you can get started with Weglot:

Step #1: Sign up for Weglot

First, sign up for a Weglot account. You’ll need to link your Weglot account to your WordPress website. We offer a 10-day free trial, with no commitment required.

Once you have an account, begin to create a new Weglot project. First you need to choose a name for your project, and the technology your site runs on.

Once you click to the next screen, copy the API key:

Finding the API key on your Weglot Dashboard

We’ll use this API key to connect the Weglot translation service to WordPress, similar to how you would with a Google language translator widget.

Step #2: Install and Activate the Weglot Plugin

To install the Weglot plugin, head to your WordPress admin panel and navigate to the Plugins > Add New screen to install the free Weglot plugin to your website.

Weglot main configuration on the WordPress dashboard

Once this is done, head to the Weglot screen within WordPress, and configure the following settings:

  • Enter the API key you copied from the Weglot dashboard into the API Key field.
  • Select the original language of your site’s content from the drop-down menu.
  • Select the destination language(s) you want to offer translations for.

From here, click the Save Changes button and your website is now translated!  Check Out Your Translated Website

Now the Weglot plugin has been installed, you can take a look at your WordPress website on the front end. You’ll notice there’s a language switcher in the bottom-right corner of the screen.

Clicking it will reveal both the original language of the website, along with all available destination languages. This is similar to any Google language translator.

The Fruit Shop homepage with the language button displaying all available languages

When your site’s visitors click a language, the Weglot translation service will translate all of the content into the selected language, similar to Google translation.

Everything gets an automatic translation, including menus, all text, sidebars, footers, and more.

The good news is that Weglot works with all WordPress plugins and themes out of the box, including the number one e-commerce platform, WooCommerce.

You can also customize the look and feel of the language switcher by heading over to the Weglot dashboard from the WordPress admin panel.

Manage All Translations From the Weglot Dashboard

With Weglot, the first step is automatic machine translations.

The neat thing about this service is how you can log into your Weglot Dashboard to carry out manual translations. Of course, you can also refine what’s already there or outsource selected text to professional translators.

Ordering professional translations on the Weglot Dashboard

This gives you better control over your site’s translations. You can easily change up the translated text wherever you’d like. Also, Weglot offers an in-context editor, which means you can see the original text along with the translated text.

Translations list

You can see the difference when you compare your translations against the Google Translate website. More specifically, with Weglot, you can choose to edit your site’s translated content in two ways:

  • Translations List. This displays the original text in one column and the corresponding translated text in the next column. Whenever you modify the translated text, the checkbox is automatically marked as a manually edited translation, to help you keep track.
  • Visual Editor. Weglot’s Visual Editor lets you edit translations directly from a live preview of your WordPress website. Simply hover over the text you want to translate and click the green pencil icon. A pop-up will appear, which will show you both the original and translated text. You can modify the translation directly from here too.

Translate Your WordPress Website Today!

You can leverage the powerful translations of Google Translate by using the best WordPress multilingual plugin in Weglot. This will give you the best possible machine translation of your WordPress website, and the opportunity to create word-perfect localizations of your site.

As such, you’ll know that all of your site’s content is translated using some of the best machine learning providers on the market (which does include Google Translate!). Also, SEO optimization is all taken care of. In addition, you’ll have completel control over managing and editing your translations or the option to outsource them to a professional translator.

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