Magento Multi-Language: A Complete Guide to Translating and Customizing Your Magento Products and Themes

Translating your Magento website into different languages comes with tons of benefits – most notably, a boost in traffic and sales. Allowing visitors to view your site in their preferred language will help you reach a far wider spectrum of the web’s users.

Creating a multi-language site gets results quickly – and with a dedicated translation plugin, easily.  In this study, SEO expert Neil Patel found that translating his blog into 82 different languages generated a 47% increase in traffic in just three weeks!

If you want to create a Magento multi-language site, Weglot is the Magento language translation plugin you’ve been searching for. It provides all the tools you need to craft a professional Magento multi-store that’s accessible for users around the globe. 

Let’s explore how you can create a Magento multi-language website in more detail, and see how you can quickly and easily achieve similar results. 

What Elements of Your Magento Multi-Language Site Need Translating?

If you’re committed to creating a professional-looking Magento multi-language site, it’s imperative you do a thorough job of the translation work. By this, we mean translating every aspect of your Magento store, including its:

• Product titles
• Product descriptions
• Checkout pages and shopping carts
• Emails
• Drop-down menus

Because of the way Magento sites are coded, it’s not always clear to visitor-side automatic browser translators – such as Google Translate – which bits of the site should be translated. A dedicated server-side Magento multi-language translation plugin ensures that every bit of your site is accessible to every user. 

Creating a Magento Multi-Language Website: a step-by-step guide

Weglot is a high-quality automated solution for any website owner looking to translate their Magento store. Here are just some of the many features users benefit from:

• Translation into over 100 languages
• Automatic content detection and translation
• Team collaboration tools that make it easy to invite trusted translators to work with you inside your Weglot Dashboard. 
• Full control over your translations, allowing you to review and edit them as you see fit.  
• In-context editor allowing you to translate content inside your website’s frontend to see precisely what your translated pages look like, ensuring your translations are in line with the rest of your web design.

If all that sounds good to you, we’ve detailed a stage-by-stage Magento multi-store setup:

1. Create a Weglot Account

First off, you need to create a Weglot account. If you haven’t done this already, you can do so here. This just requires you to fill out a few basic details and validate your email address.

2. Set Things Up on Weglot

You’ll then be redirected to Weglot’s setup page. 

Here you’ll need to:

• Enter your web domain
• Select the language(s) you want to translate your website into.
• Specify your website’s native language 

3. Configure DNS

Now you’ll need to configure your DNS to create and connect your subdomains. Once everything’s configured, your website translations are displayed from here.

You’ll be able to see from your Weglot account which DNS entries you’ll need to add. 

With this info to hand, log into your web domain provider. You’ll need to manage your DNS from that end first. 

There should be an option to create new entries. Of course, how you go about doing this will vary depending on your chosen web domain provider. So, if you need a hand with this, contact our customer support team for further advice. 

Don’t forget to save the entries once you’ve added them to your web hosting service. 

Then flick back to your Weglot admin panel, and click “Check DNS.” If you’ve managed to successfully configure your DNS, a green icon will appear.

Then, click “Next.”

4. Insert Weglot’s JavaScript snippet

From the backend of your Magento account, head to ‘Content,’ then click ‘Design,’ followed by ‘Configuration.’

Then select the ‘main store view’ and hit ‘Edit.’

Now head over to your HTML Head and paste the JavaScript snippet inside the ‘Scripts and Style Sheets’ field, and then click the ‘save store view button.’

That’s it! Your website is now fully translated and your website visitors can now switch between their language of choice on your Magento multi-language website using Weglot’s translation switcher. 

When you couple this with the Magento multi-currency tool, you’ll have everything in place to start selling to an international audience. 

Winning Themes for Magento Multi-Language Sites

Now you know how to install Weglot, we’ll round off this blog post with some of our favorite Magento multi-language templates. After all, there’s no point in boasting high-quality translations if your website doesn’t look the part.

LoftStyle Magento 2.2.x Template

This Magento multi-language template boasts a modern design and a variety of layouts, providing the freedom you need to create a beautiful multi-language website that reflects your brand’s aesthetics. 

This template’s core benefits include:

• Optimized code for high-quality performance and SEO
• Support for Right-to-Left languages 
• Responsive design, offering visitors an excellent experience on any device 
• One-click installation. 

Unicase – Multipurpose Responsive Magento Theme

As this theme’s name so aptly suggests, this template lays a robust foundation for near-on any kind of eCommerce multilingual storefront. This template is built using Bootstrap 3, so needless to say, it’s fully responsive. 

Some of its other notable features include:

• Ajax Add to Cart
• ‘Product QuickView’ and ‘Add to wishlist’ functionalities. 
• Customizable image slider and product carousels
• Compatibility with Magento 1.7.x.x, 1.8.x.x, 1.9.x.x

Are You Ready to Launch a Magento Multi-Language Store?

We hope you now have a better idea of how to create a Magento multi-language site. With a trustworthy plugin like Weglot and a beautiful multilingual website template, you can lay the foundations for your online store to flourish across a whole range of new markets

If you’re ready to launch your own Magento multi-language website, try Weglot’s plugin today to see the benefits for yourself.