If you’re ready to offer your goods or services worldwide but feel overwhelmed with all the available options, then this article is tailor-made just for you.

We will explore the best international ecommerce platforms, and their most important features, and run a side-by-side comparison of each. When you’re done reading this article, you will know exactly what you need to get started with international ecommerce.

But first, here’s a sneak peek at the international ecommerce platforms we’ll be comparing:

• Wix
• Shopify
• BigCommerce
• WooCommerce
• Squarespace
• Magento Commerce
• StoreBuilder

Comparing Key Features on International Ecommerce Platforms

If you’re short on time and just want a quick comparison overview, we have you covered! Check out the table below to learn more about the best website builder platforms for international ecommerce.

Wix

Features: Drag-and-drop website builder, 800+ customizable templates, mobile-friendly design, SEO tools, an app market for expanding functionality, traffic analytics, coupons, discounts, and more.

Pricing: The pricing starts from $27 and there is a 14-day free trial. Wix doesn’t charge additional transaction fees, and the payment gateway fees go as low as 2.9% + $0.30.

International value: 135+ currencies, multilingual, wide variety of payment methods, shipping and tax calculation.

Unique benefits: Marketing tools, no transaction fees.

Shopify

Features: Drag-and-drop website builder, 91 customizable themes, mobile-friendly design, SEO tools, an app store for expanding functionality, traffic analytics, coupons, discounts, etc.

Pricing: The pricing starts as low as $29 per month, with a 14-day free trial. If you use Shopify Payments, which are only available in 17 countries, there is no transaction fee. If not, Shopify charges your business 0.5% to 2% per sale, depending on your plan. Payment gateway fees start from 2.4%.

International value: 135+ currencies, multilingual, wide variety of payment methods, shipping and tax calculation.

Unique benefits: All-in-one platform, ease of use.

BigCommerce

Features:  Drag-and-drop website builder, 200+ customizable themes, mobile-friendly design, SEO tools, apps to expand functionality, traffic analytics, coupons, discounts, and much more.

Pricing: The pricing starts from $29.95 per month and they offer a 15-day free trial. BigCommerce doesn’t charge additional transaction fees, and the payment gateway fees go as low as 2.05% + $0.49.

International value: 135+ currencies, multilingual, wide variety of payment methods, shipping and tax calculation.

Unique benefits: WordPress integration, low transaction fees.

WooCommerce

Features: Drag-and-drop website builder, 52 WooCommerce themes, mobile-friendly design, SEO tools, extensions to expand functionality, traffic analytics, coupons, discounts, etc.

Pricing: It’s completely free. WooCommerce doesn’t charge extra transaction fees, and the standard payment gateway fees start from 2.9% + $0.30.

International value: 135+ currencies, multilingual, wide variety of payment methods, shipping and tax calculation.

Unique benefits: Free, open source, customizable, built on WordPress, no transaction fees.

Squarespace

Features: Drag-and-drop website builder, 68 customizable themes, mobile-friendly design, SEO tools, traffic analytics, coupons and discounts, extensions to expand functionality, and more.

Pricing: The pricing starts as low as $23 per month, with a 14-day free trial. Depending on the plan you select, you could end up with a 3% transaction fee on order totals, which includes shipping. Payment gateway fees start from 2.9% + $0.30.

International value: 135+ currencies, multilingual, wide variety of payment methods, shipping, and tax calculation.

Unique benefits: Image editor, logo maker, marketing tools.

Magento Commerce

Features: Drag-and-drop website builder, countless themes, mobile-friendly design, SEO tools, traffic analytics, coupons and discounts, thousands of extensions to expand functionality, etc.

Pricing: Annual costs for running Magento Commerce start from $22,000. There’s also a free version available called Magento Open Source. Magento doesn’t charge any extra transaction fees, and the payment gateway fees start from 2.9% + $0.30.

International value: 135+ currencies, multilingual, wide variety of payment methods, shipping and tax calculation.

Unique benefits: Free open source version available, built on Magento 2, no transaction fees.

StoreBuilder

Features: Drag-and-drop website builder, 10 customizable and premium themes preinstalled, countless WordPress themes available, mobile-friendly design, SEO tools, traffic analytics, coupons and discounts, thousands of plugins to expand functionality, and much more.

Pricing: You start off with a 30-day free trial and pay $19 per month afterward. StoreBuilder doesn’t charge additional transaction fees, and the payment gateway fees are as low as 2.9% + $0.30. Try it now. 

International value: 135+ currencies, multilingual, wide variety of payment methods, shipping and tax calculation.

Unique benefits: Built on WordPress, no transaction fees.

Why ecommerce platforms matter for global sellers

Payment processing

The best payment processor will allow your customers to pick their favorite payment method. Cash, card, digital wallet, or credit? You can have it all, so let your customers feel they’re in control. Additionally, don’t forget to consider which currencies are supported.

Multilingual support

Automated translation is essential for reaching worldwide customers. With this feature, you don’t need to worry about any language barriers. It will also help in reducing any unnecessary manual translation costs.  Website translation solution Weglot is compatible with all ecommerce platforms to give you an instantly translated site, using machine translation and full editing control. 

Taxes and shipping

To truly be considered international, your platform needs to support worldwide shipping and tax calculations. This improves the checkout experience for your customers and simplifies your accounting work.

Performance

No one likes to see their advertising budget go to waste due to low website performance or downtime. That’s why you must ensure the platform can handle a high amount of traffic. All ecommerce platforms we reviewed here were built for high performance and stability.

Security

When considering ecommerce security, there are five main factors to keep in mind. Make sure your international ecommerce platform supports all of them.

• Using firewalls and running regular virus scans.
• Using HTTPS with SSL certificates.
• Using PCI-compliant payment gateways.
• Adhering to data privacy regulations like GDPR and CCPA.
• Running regular backups.

Customizable design

All modern ecommerce platforms include some level of visual customization. We recommend that you pick one with drag-and-drop functionality and consider the total amount of available themes or templates it offers. Some themes come included in the initial price, but you might need to pay extra for others.

Ease of use

If you’re not a developer, make sure the platform you choose is beginner-friendly before you commit. The best way to do this is through free trials until you find the perfect fit for your needs.

Additional features

It’s also important to consider the extras, as they can save you a lot of money and time. Our top platforms’ most useful extra features include image editors, WordPress integrations, email marketing tools, and even a logo maker.

Start selling internationally

As you can see, picking the right international ecommerce platform can be very challenging and time-consuming. There are tons of features and fine print to consider, along with your unique needs.

Whatever platform you decide to use, remember that language translation is critical to international ecommerce success — and that’s where Weglot comes in. 

Weglot is used by over 70,000 websites, including large and small ecommerce stores alike. Sign up for a free trial.