Kevin Palombo of Happy Desk, a Brussels-based web design firm, said it best in one of his latest articles: “creating a multilingual website hasn’t always been practical, and SEO has often been undermined.”
Palombo would know—working in an officially multilingual country (Belgium has two official languages—French and Belgian Dutch, sometimes referred to as Flemish), his clients are likely to have clients of their own that don’t speak the same mother tongue, even if they were born in the same city.
Palombo’s Happy Desk is just one of many up-and-coming design firms using Webflow as a toolbox, and the results are impressive: the site’s custom animations, fluid transitions, and eye-catching graphics are all viewable in English, French, and Dutch.
(He used Weglot to translate his own Webflow site, and you can too—check out this tutorial on how to make your Webflow site multilingual.)
Now that they also offer an e-commerce CMS management plan, Webflow allows small businesses to design and run perfectly professional sites without having to outsource the entire process.
Webflow is being used by small business owners and community organizers from France to Sweden to Canada—some of whom are looking to increase their conversion rate by making their Webflow site multilingual.
Let’s take a closer look at some of our favourite Webflow sites using Weglot…
Like Weglot, Dropcontact is based in Paris. Their Webflow-based site features some killer scroll animations, a calmingly coherent two-tone color palette, and, most importantly, a beautifully integrated language-switch button in their main navigation bar.
A digital product, like Dropcontact, knows no borders or shipping fees; it is bound to find users outside its home country—which is why putting the site in English, as well as French, was a smart move.
Montreal is known for its fundamentally bi-cultural identity. A melting pot of both French and North American influences, it’s known for having a population that is just about equal parts francophone and anglophone.
Saturn Packaging, a Montreal-based packaging utility firm, has embraced its home city’s diversity, all the way down to its website.
Designed using Webflow, their e-commerce site is available in both French and English. (And tant mieux—the province of Québec has cracked down on businesses that don’t respect its bilingual accessibility requirements; U.S.-based clothing retailer Anthropologie learned this the hard way after opening its Montreal store.)
Why go multilingual on Webflow?
A beautiful website speaks volumes, no matter what the viewer’s native tongue may be; but aesthetics can only go so far in conveying the practical details of a product, service, or event.
Webflow provides a super-ergonomic toolbox for refining the look and feel of your website, but making it accessible to all of your potential viewers is a separate task.
Going multilingual is one way of doing so; if you’re a Webflow user, Weglot can help you with that.
We’ve even created our very own multilingual Webflow showcase plus a UI Kit, to give you everything you need to add multiple languages to your site (including 14 language switchers to clone on your site!).