You missed our Germany Edition ? Catch the replays here
From one market
to your next. Real stories, real strategies.
Next Market Live by Weglot is an event series dedicated to international expansion, featuring real stories from marketing teams and leaders who've successfully entered new markets.
For this edition, the focus is on expanding into Spain, one of Europe’s most dynamic digital markets, shaped by strong regional, linguistic and regulatory contrasts.
A half-day event. Real speakers. Concrete takeaways.
27 JANUARY 2026
PARIS
ONLINE & IN-PERSON
An event for growth-driven marketers
Looking to Spain as your next growth opportunity? This strategic European market is both promising and demanding, which is why it so often becomes the first natural step for companies expanding beyond their home market.
You’ll hear how marketers, founders and operators are navigating regional specificities, cultural nuances and regulatory complexity — all while staying true to their brand identity and accelerating their growth.
Across three expert-led panels, during this event in partnership with Ipanovia, you’ll gain insights from go-to-market specialists in Spain, along with companies that have successfully scaled into the market, offering you a complete view of what it truly takes to grow in this unique environment.
Why join the event
Featuring expert stories and insights from top B2B brands, this event gets to the core of what truly matters when entering the Spanish market. You'll walk away with your key questions answered and a sharper, more confident expansion strategy.
01
Insider talks & live discussions: Real voices sharing what works (and what doesn’t).
02
Unfiltered peer learnings: Hear from companies who’ve launched in Spain and what they wish they knew first.
03
Networking made simple: Start the day with a casual networking breakfast, take part in live Q&A sessions, and continue the conversation with the speakers after the event.
SPEAKERS
SPEAKERS
SPEAKERS
SPEAKERS
Camille Ricketts
VP of Marketing @ Notion
Brian Balfour
CEO @ Reforge
Hana Abaza
VP of Marketing @ Shopify
Baptiste Petelle
VP Growth @ Fleet
Julia Mediano
Head of Sales Spain @ Payfit
Rebecca Beaty
Head of Demand Generation, Spain @ Pleo
Alejandro Alvarez
Account Executive Team Lead, Spain @ Ringover
David Tomas
Co-founder @ Cyberclick
Emmanuel Facovi
Founder & CEO @ Ipanovia
Eugène Ernoult
CMO @ Weglot
Christophe Arnoul
Director France @ ACCIO
Sophie Nomikossoff
International Cooperation Director @ Lucca
Diego Daccarett Pinzás
Managing Director, Spain @ Pramex International
Tarik Magra
Marketing Director, ex-DRIVECO
Quentin Debavelaere
Ex-COO & Regional GM – Southern & Western Europe @ Malt
Miguel González-Gallarza
Account Executive @ Applivery
Guillaume Rostand
President @ French Tech Barcelona
Baptiste Petelle
VP Growth @ Fleet
Julia Mediano
Head of Sales Spain @ Payfit
Rebecca Beaty
Head of Demand Generation, Spain @ Pleo
Alejandro Alvarez
Account Executive Team Lead, Spain @ Ringover
David Tomas
Co-founder @ Cyberclick
Emmanuel Facovi
Founder & CEO @ Ipanovia
Eugène Ernoult
CMO @ Weglot
Christophe Arnoul
Director France @ ACCIO
Sophie Nomikossoff
International Cooperation Director @ Lucca
Diego Daccarett Pinzás
Managing Director, Spain @ Pramex International
Tarik Magra
Marketing Director, ex-DRIVECO
Quentin Debavelaere
Ex-COO & Regional GM – Southern & Western Europe @ Malt
Miguel González-Gallarza
Account Executive @ Applivery
Guillaume Rostand
President @ French Tech Barcelona
Agenda
Each session offers practical perspectives and open discussions with operators and experts who’ve navigated international growth firsthand.
8:45 AM
Registration & welcome
Meet other attendees, grab a coffee, settle in.
9:30 AM
Welcome note & short intro
A short institutional overview of the current Spanish market landscape, providing key macro trends and context to set the foundation for the rest of the conference.
9:45 AM
Talk #1 – The Reality Check: Understanding Spain’s Market Landscape
From compliance challenges to national and regional specificities – what really makes or breaks market entry.
10:30 AM
Talk #2 – First Steps to Win: Acquisition, Trust & Early Traction in Spain
Provide a clear, practical roadmap for teams taking their first steps from validating demand to securing initial customers and shaping a local value proposition.
11:15 AM
Talk #3 – The Spanish Growth Playbook: Channels, Partnerships & Scale
Show how high-growth companies scale in Spain by choosing the right channels, building the right ecosystem, and aligning teams to sustain growth.
12:00 AM
Networking
Wrap up the morning with informal talk-time, connecting with speakers and fellow attendees.
Frequently Asked Questions
Will there be networking opportunities?
Yes! Before and after the talks, you’ll have time for exchanges with speakers and other participants over a warm drink or a croissant!
Can I ask questions during the sessions?
Absolutely. Each talk includes a Q&A segment so you can engage directly with the experts.
I’m not ready to expand yet. Can I still attend?
Definitely. The event is perfect for gaining foresight and context for future expansion, even if you’re not launching immediately.
Will the event be in English or in French?
The event will be held in English, with post-event materials available.
Is the event free?
Yes, attendance is free with prior registration. Please note that spaces are limited.
What is the format of the event?
It blends on-stage keynotes, live Q&A, and informal networking to ensure both insight and connection.
Will there be a livestream?
Yes, this edition will also be available via live-streaming. You can register to attend in person, join remotely, or simply receive the replay. All three options are available in the registration form.
Do I need to bring anything special (like a laptop)?
No special equipment is required. Simply show up ready to learn and connect - we’ll handle the rest. The session recording will be available afterward.
Can I bring someone with me?
Yes, but each attendee must register individually to ensure access (seating is limited).
Is the venue accessible for people with reduced mobility?
Yes, the event venue is accessible to people with reduced mobility.
Ready to join the forefront of international growth?
Space is limited—and we’d love to see you there.
Save your seat now and be part of something impactful!
