From local to global. Real stories, real strategies.

Weglot’s “Next Market Live” events bring you real expansion stories from marketing and leadership teams that have been there and done it.

Our first stop in the series was Germany. We gathered all the insightful talks and learnings to help inspire your next expansion.

STAY TUNED FOR EDITION #2
ABOUT

In partnership with Brevo and Wyngs, this event is for CMOs and marketers.

Looking to Germany as your next growth opportunity? This key European market is as demanding as it is strategic, making it the first logical expansion market for many French companies.

Hear from French founders, CMOs, and marketing managers who have walked the very path you’re about to take, balancing the power of AI-driven tools with the real-world nuance of building trust in a new region.

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A group of four people in discussion
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WHY JOIN THE EVENT?

Key Benefits

Featuring expert stories and insights from top French B2B brands, this event gets to the core of what truly matters when entering the German market. You'll walk away with your key questions answered and a sharper, more confident expansion strategy.

01
Fireside chats, actionable presentations, and actual time for Q&As.
02
Get an unfiltered look at expanding into Germany from peers who already had success.
03
Wrap up the event with a drink, a debrief, and new connections.
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what’s inside?

Agenda

From visionary keynotes to interactive discussions, every session is designed to spark ideas, drive action, and create meaningful exchanges with some of the brightest minds in growth.

5:00 PM

Welcome & Opening Notes

Start the evening by checking in and connecting with fellow attendees. Grab a drink, settle in, and get familiar with the space before we dive in.

5:30 PM

Talk #1 – Germany Is Not Just Another Market

Business culture, legal framework, market timing—what French startups really need to know before launching in Germany.

6:15 PM

Talk #2 – Our First Year in Germany

Scale-ups share their KPIs, missteps, and lessons learned from entering the German market after their first year(s) on the ground.

7:00 PM

Talk #3 – Growing Your Brand: Culture, Trust & AI

How to localize your brand beyond translation, build trust with a German audience, and leverage AI to go faster and smarter.

7:45 PM

Cocktail & Networking

Time to debrief, meet the speakers, and connect with other attendees over a drink and some food.

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Event location
our location

Hosted in Paris at Brevo’s HQ, this event blends practical knowledge with visionary thinking in an energizing, one-of-a-kind setting.

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SOME QUESTIONS!

Frequently Asked Questions

Will there be networking opportunities?
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Yes! After the sessions, you’ll be able to mingle freely with the speakers and other attendees over drinks.
Will I be able to ask questions during the sessions?
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Yes, each session includes a Q&A segment so you can interact directly with the experts.
I don’t have any immediate expansion plans. Can I still attend?
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Of course. This event is perfect for anticipating future projects and gaining a deeper understanding of the German market.
I don’t speak French. Can I still participate?
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The event will be held in French, but will be accessible afterward in English. Contact us if you’d like to receive translated materials.
Is the event free?
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Yes, the event is completely free but prior registration is required. Places are limited, so be sure to sign up quickly!
What is the format of the event?
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The event features live testimonials, Q&A sessions, and informal networking moments for a practical, hands-on learning experience.
Do I need to bring my laptop or any specific equipment?
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No, everything is set up for you to fully enjoy the event without needing any gear. No need to take notes— the video will be sent to you!
What if I can’t attend live?
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The event will be recorded, and you’ll receive the full replay by email.
Can I bring someone with me?
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Yes, but each attendee must register individually to ensure access (seating is limited).
Is the venue accessible for people with reduced mobility?
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Yes, the event venue is accessible to people with reduced mobility.

Ready to join the forefront of international growth?

Space is limited—and we’d love to see you there.

Save your seat now and be part of something impactful!

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